Search engine optimization (SEO) is an important part of any good blog strategy.
It might seem intimidating at first, but, implementing an SEO strategy simply means making your content easier to read by search engines.
It’s important to optimize all the aspects of your blog in order to give it the best chance at being discovered and read by potential customers. So, here are 4 simple tricks to improve the SEO in your blog posts today!
-
Optimize Your Images
Image optimization is perhaps one of the most neglected SEO tactics.
“For effective, entertaining content, you need more than just informative text. Relevant images can grab readers’ attention and encourage more people to visit your site. They also make your content more memorable.” – CopyPress
Image optimization includes:
- Changing file names to incorporate keywords
- Optimizing alternative (alt) text
- Reducing file sizes so that they loads more quickly
- Making thumbnails more visually appealing
Do these, and you have a better chance that your blog’s title image will appear at the top of a search. This is one of the easiest ways to draw in new readers.
-
Reference Others & Include External Links
High quality links are SEO gold. Links tell search engines whether your content is relevant and useful.
A search engine like Google, “ultimately wants its users to find what they are searching [for], so when you link to other authoritative and relevant websites, you are providing a great service to Google’s users. This makes your website a more valuable resource.” – Blue Corona
If you’re sharing information that is already available online and someone else said it better, include an external link. Since you’re willing to share the attention, it shows your readers and search engines that you care more about their experience than your own bottom line.
-
Make Use Of Internal Links
Internal links are links that connect the pages of your website. They keep visitors on your website longer.
“Internal linking [also] increases the backlink earning potential of deep content pages.” – Neil Patel
In simpler terms, this means that you should reference your old content in new content. This practice leads content to be more discoverable. It is an especially useful tactic if you’ve already covered a topic extensively and want it to remain relevant in searches.
What external links do for others, internal links do for you. So, make sure you’re not letting that precious evergreen content go to waste!
-
Write Useful & Engaging Copy
All the SEO tricks in the world won’t be of any benefit if your content is poor.
Believe it or not, getting clicks and leading readers to your site is the easy part. If you don’t provide them with copy that is useful and engaging, they will be quick to turn away.
Bounce rate (the rate at which a visitor leaves your site without interaction) is very important to consider. So, provide value, write sticky content, and never engage in misleading clickbait tactics.
Good SEO practices are all about providing search engines with the information it needs to give its users the best experience possible. It’s easy once you get the hang of it. While the tips shared here are simple to implement, rest assured, they garner very sophisticated results!
Need help with your SEO strategy? If you’re struggling or have any questions, please don’t hesitate to reach out and contact me anytime. I’d be happy to help!
