By Alina Lavrinenko via

Your business success completely depends on the level of quality of the software solution you provide. This is a well-known fact: your web application, the company’s website and social media marketing are the main engines of your success. However, if we dive deeper into the topic, what processes lay in the basis of the client’s choice? What motivates a random visitor to become a satisfied customer? We have carefully analyzed all the impacts and identified the reasons.

Visiting your website for the first time, a potential customer pays a lot of attention to the user interface. If it is user-friendly and appealing, your chances to build cooperation with this Internet user rise. Otherwise, a person just leaves without even noticing your offers and products.

However, UI design is not the only thing that draws attention. There is another vital thing called user experience (UX). This component of your web solution is responsible for the quality of  the interaction between the user and the software.

In this article, we will review the importance of the high-quality UI/UX design to your website. So, keep reading and implement the best practices for your business!

4 vital facts about UI/UX design

The additional attention and effort should be devoted to user experience and user interface design. These factors influence customer choices greatly, and thus need to demonstrate impeccability and the highest level of quality.

  1. You have 10 seconds to catch the visitor’s attention, so you can do it only by demonstrating remarkable design;
  2. Smooth and seamless interaction with the user allows advertising the services or products, encouraging a purchase, and user experience is at the core of this all;
  3. Profitable design based on a well-defined set of colours can cause positive thoughts and build the best impressions about your application;
  4. Nice interface and brilliant performance are the engines of increasing your profit.

What is UI/UX design?

UI and UX are the website components that are supposed to provide simple interaction, engagement and satisfaction.

User interface does not even need to be explained additionally. As it is clear from its name, this is the design of any software interface, including applications, extensions, websites, etc. The interface needs to look as modern and trendy as possible to push the user to the next step. The next step is browsing the website and getting acquainted with the UX.

User experience process ensures and reflects website usability. This component can be powerful enough to multiply user satisfaction and is responsible for seamless access to all of the website elements. The website can be convenient and pleasant only due to the carefully designed UX.

When working on UI/UX design, the following main factors need to be taken into account:

  • target audience;
  • your products or services;
  • the user’s mood while visiting your website.

The process is quite simple. In order to find more customers, you need to make a remarkable first impression. UI and UX are responsible for making the best impression possible, and the more you know about your products, the more you understand your audience, their needs and preferences, the better user experience you can provide them with.