When was the last time you really went through and reviewed your website? Why don’t we all take a minute now to do so? Go on, we’ve got a few moments to spare before we dive in!

Do you like what you see? If the answer to this question is an enthusiastic “I love my website and all my users love it too,” then I applaud you and will kindly suggest you move on to the next blog post.

However, if the answer to my question was no, then please keep reading, as I attempt to alleviate some of the stress that your website may be causing you and others.

First Impressions Matter

We’ve all heard the expression “don’t judge a book by its cover.” Unfortunately, this saying does not extend to your website, which will be judged immediately. Your homepage is your first impression so it is important to make it count. When a user lands on your website, you have a brief window to grab their attention and convey enough relevant information to entice them to stay and explore further.

Now, this does not mean you have to overwhelm your user with heaps of information to the point of triggering a stress-induced panic attack. I don’t think that would be the desired user experience. Instead, it is important to define what you want users to know most about your business. Do you want them to know who you are, what you do, or perhaps where you’re located? This will help determine the hierarchy of content you implement on each page.

Always remember, keep your content simple! Users aren’t going to spend hours reading through paragraphs of text. Get to the point quickly, while still delivering all the high-level information you’d like to communicate.

Overcome Your Fear of Whitespace

Just like your content, it is important to keep your website design simple as well! Do not be afraid of whitespace. Whitespace is like your most reliable childhood friend, one that has always been there for you and can calm you down in any situation.

Whitespace is important to any design because it gives all the other elements a little bit of breathing room and increases readability. It adds a clean look and feel to your website while allowing your design and content to exist without competing for the user’s attention.

In summation: Whitespace is the best friend you’ll ever have!

Don’t Forget About Mobile

When designing and building a website, people often overlook how a site will translate from desktop to mobile. This is a huge oversight! Most users today are browsing from a mobile device. If one of those users lands on your page and sees that it is not mobile-friendly, credibility and trust in your business can be lost.

If you just rushed to your phone, pulled up your website, and are currently staring, horrified at your screen; don’t panic!

There are many ways you can optimize your mobile experience. I will be covering this topic in a future blog post, but in the meantime, do not hesitate to reach out and I will be happy to answer all your questions and concerns!

Let Calls-to-Action Be Your Guide

A call-to-action is exactly that, it is instructing your users to engage in a certain action. Whether it’s “Learn More” or “Contact Us Today,” these CTAs inform your user what is expected of them.

If your website is like a city, your CTAs act as the map to safely guide your user where they need to go. It is important that every page on your website leads to at least one other destination. You don’t want your users stuck at a dead end!

CTAs also give your website structure. There is a natural progression and flow from one page to the next, creating a seamless user journey which subtly and effectively guides the customer towards conversion.

Make It Personal

As corny as it may sound, the best thing about designing a website is tailoring it to the individual or business. Every group of users has different needs, so it is important to modify your website design for your customers.

You want your website to function, to be visually appealing, but also to reflect your unique brand. Creating a consistent look is essential! Implementing your logo, brand colors and fonts will help create that desired consistent feel, and will make your website easily recognizable to all who enter.

I hope you enjoyed this brief guide and learned a few tricks about turning a website woe into a website whoa!

What are the main pain points you’re facing with your website? Do these suggestions address any of those issues? I want to hear from you and help you create a website which brings joy to you and your users! For me, that is the ultimate reward.